EFT Corporation has appointed Adri Führi as its new Group Chief Financial Officer (CFO), effective immediately, as the company aims to bolster its financial strategy and drive expansion.
Führi, a seasoned chartered accountant with over 25 years of experience in financial services, steps into the role with a robust background in banking, insurance, and technology sectors. She previously served as CFO at e4, where she was instrumental in scaling the organization during a period of significant growth.
Her 12-year tenure at Standard Bank South Africa further honed her expertise in African markets and complex business operations, complemented by senior CFO roles in multinational and private equity-backed firms.
In her new position, Führi will prioritize financial optimization, operational efficiency, and strategic growth initiatives to support EFT Corporation’s ambitions in markets such as Ethiopia and Kenya. Her immediate focus includes deepening her understanding of the company’s operations, streamlining finance processes, and aligning financial strategies with the group’s broader expansion goals.
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“I’m thrilled to join EFT Corporation at such an exciting phase of the Group’s growth journey,” Führi said. “The payments industry offers tremendous opportunities, particularly across African markets, and I look forward to contributing my experience to support EFT Corporation’s strategic expansion while building strong, collaborative teams.”
Group Managing Director Mike Smits praised Führi’s appointment, highlighting her strategic acumen and market expertise. “Adri brings exactly the kind of strategic financial leadership we need as we scale our operations and product offerings,” Smits said. “Her proven track record in high-growth environments, combined with her deep understanding of African markets and fintech dynamics, makes her an invaluable addition to our executive team.”
Führi’s leadership approach emphasizes collaboration and diversity, informed by her experience in leadership coaching. She is also a passionate advocate for advancing STEM skills among girls and women in technology, bringing a coaching-oriented perspective to team development.
