The Body Shop has appointed Penny Brook as CMO and Sally Dowling as the CFO/COO to help “optimize the business” and “drive growth.”
This comes as post-acquisition and after the business fell into a different administration earlier this year.
The Body Shop was fully acquired in September by Mike Jatania’s Auréa consortium.
The company has also announced the relocation of its UK headquarters to Brighton as part of its “cultural reset” strategy. The Body Shop’s new owner plans to rebuild the retailer’s UK and international business in 2025.
Charles Denton, CEO of The Body Shop, who led its rescue from administration earlier this year, said, “[Brook and Dowling’s] appointment reflects our two priorities as a business going forward: Firstly, to delight customers around the world with trailblazing innovations and the highest standards of ethical beauty; and secondly, to bring the company back to fiscal health, building a sustainable company in the truest sense, which can last for decades to come”
Meet Penny Brook
At The Body Shop, Brook will focus on steering the company through its post-sale rebuild.
Brook previously served for a decade as the Chief Marketing Officer at Canada Goose. There, she oversaw growth and transformation.
Meet Sally Dowling
Dowling most recently served as CFO for GSF Car Parts and led the company’s sale to Epiris. She has experience piloting commercial and operational teams.
She has also led companies in FMCG, manufacturing, and distribution, working within Europe and Asia.
