Triad Partners, a field marketing firm specializing in retirement savings products like annuities and insurance, has appointed Derek Sullivan as its new Chief Financial Officer and promoted Scott Rinehart to President and Chief Wealth Officer. The strategic hires aim to propel the firm’s wealth assets under management from $778 million to $1 billion by year-end.
Sullivan, a 17-year Fidelity Investments veteran, joins Triad after serving as COO and CFO of Fidelity’s NovoEd, a corporate training platform. His expertise in institutional and third-party asset management will drive Triad’s financial strategy. Rinehart, previously Triad’s Chief Planning Officer for two years, will now lead the wealth management division, Triad Wealth Partners, focusing on operational excellence and client experience.
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The appointments follow Triad’s earlier additions of a Chief Technology Officer and Chief Operating Officer this year, as the firm expands its advisor network bridging insurance and wealth management. Since leaning into its RIA business in 2023, Triad expects to achieve its $1 billion target in the coming months, per a company spokesperson.
“Adding Derek and Scott to our leadership team fortifies our foundation for sustained growth,” said Brad Johnson, Triad’s co-founder. “Their expertise will fuel our strategic expansion while enhancing daily operations.”
Founded in 2020 with the motto “Do Business. Do Life.,” Triad emphasizes empowering advisors with top-tier tools and coaching for independent operations. The firm’s mission to elevate advisors’ standards of living continues to drive its growth in the competitive wealth management landscape.
