Safaricom Ethiopia Telecommunications PLC has appointed Samuel Munyua as its Chief Finance Officer (CFO), effective November 1, 2026, bringing more than two decades of financial leadership experience to the telecommunications operator.
The company announced the appointment on its LinkedIn page, describing Munyua as an experienced finance professional with expertise spanning financial strategy, corporate governance, treasury management, financial controls and business performance.
Munyua joins the Ethiopian operation after serving as Director, Group Financial Controller at Safaricom PLC in Kenya, where he was responsible for the Group’s accounting, financial reporting, capital management, funding, investments and corporate finance functions.
During his tenure at Safaricom Kenya, he played a significant role in strengthening the Group’s financial position and advancing its funding strategy. Among his notable achievements was championing the establishment of a KES 40 billion Medium Term Note Programme, which facilitated the issuance of Safaricom’s inaugural KES 20 billion Green Bond.
He also led debt funding initiatives that secured approximately $650 million in new funding, with an emphasis on sustainable finance, and headed the finance workstream for a transaction that enabled a new shareholder to acquire an equity stake in Safaricom Ethiopia.
Announcing the appointment, Safaricom Ethiopia said Munyua brings “extensive expertise in financial strategy, governance, treasury, controls, and business performance” to his new position.
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His appointment comes with substantial experience across Kenya’s banking and financial services industry. Before joining Safaricom in 2021, he served as Finance Director at KCB Bank Group between September 2015 and September 2021, with strategic and operational responsibility for financial matters at KCB Bank Kenya, the Group’s largest subsidiary.
At KCB, he worked closely with the Board, Group Executive Committee and other senior stakeholders on financial strategy, performance management, regulatory reporting, taxation and financial governance. He also contributed to balance sheet optimisation, finance automation and the development of data-driven frameworks to strengthen financial decision-making.
Earlier in his career, Munyua spent more than a decade at Barclays Bank Kenya, now ABSA Bank, where he held several senior positions, including Head of Financial Decision Support, Head of Financial Control and Head of Treasury Middle Office. He began his professional career at PwC, where he worked in Assurance and Business Advisory Services from 2002 to 2005.
Munyua holds a Bachelor of Commerce degree in Finance from the University of Nairobi, is a Certified Public Accountant and has completed the Senior Executive Program for Africa at Harvard Business School.
